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Real World Data Senior Product Marketing Manager

Location: Remote, United States

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Description

At Norstella, our mission is simple: to help our clients bring life-saving therapies to market quicker—and help patients in need. 
 
Founded in 2022, but with history going back to 1939, Norstella unites best-in-class brands to help clients navigate the complexities at each step of the drug development life cycle —and get the right treatments to the right patients at the right time. Each organization (Citeline, Evaluate, MMIT, Panalgo, The Dedham Group) delivers must-have answers for critical strategic and commercial decision-making. Together, via our market-leading brands, we help our clients: 
  • Citeline – accelerate the drug development cycle 
  • Evaluate – bring the right drugs to market 
  • MMIT – identify barrier to patient access 
  • Panalgo – turn data into insight faster 
  • The Dedham Group – think strategically for specialty therapeutics 
Job description 
By combining the efforts of each organization under Norstella, we can offer an even wider breadth of expertise, cutting-edge data solutions and expert advisory services alongside advanced technologies such as real-world data, machine learning and predictive analytics. As one of the largest global pharma intelligence solution providers, Norstella has a footprint across the globe with teams of experts delivering world class solutions in the USA, UK, The Netherlands, Japan, China and India. 
 
The Real-World Data senior product marketing manager plays a critical role in the commercialization of our best-in-class real world data solutions portfolio. This is a highly visible role and this individual will collaborate cross-functionally across the Norstella business units and Real-World Data Center of Excellence team to evangelize, drive the go-to-market strategy and support the delivery efforts for the most comprehensive real world data assets in the industry.  
  • Develop compelling product positioning and messaging that differentiates Norstella’s suite of data assets and outcomes-based delivery methodology for pharmaceutical and life science buyers. 
  • Partner closely with RWD engagement and implementation managers to develop collateral and processes that facilitate successful onboarding and increase time to value for new clients.  
  • Develop and execute go-to-market strategies for new offering launches. 
  • Partner closely with marketing stakeholders to build and execute compelling, high-impact internal and external marketing plans across all mediums. 
  • Conduct thorough market research via customer interviews, desk research and product analytics to identify trends, opportunities, and competitive insights. 
  • Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn. 
  • Work closely with the RWD Product Director to support creation of use cases and persona development to guide the development of market leading products and offerings 
  • Develop sales tools, implementation and marketing materials, including presentations, product demos, and training materials. 
  • Ensure pricing and packaging align with market value and revenue targets in conjunction with leadership team  
  • Define and validate ROI (pre-sale models and post-sale analysis) and document client success stories  
Minimum Qualifications 
  • Bachelor’s degree in Business, Marketing, Healthcare or High Science degree 
  • 5-10 years of experience in either product marketing, product management or delivery manager role supporting real world data offerings (Lab, Claims, Prescription, EMR, Hub, Specialty pharmacy data).  
  • 5+ years of product marketing experience in software servicing the pharmaceutical industry 
  • Excels in fast-paced, dynamic, high-growth environments with an ability to succeed in a cross-functional organization
  • Demonstrated ability to understand and synthesize complex concepts into simple, powerful and engaging positioning and messaging 
  • Exceptional communication and presentation skills. Comfortable interacting with senior-level clients and partners 
  • Strong writing and PowerPoint skills are required 
  • Results-oriented with a can-do spirit that loves to exceed expectations, meet deadlines, and overcome obstacles 
  • Pragmatic Institute or Product Marketing Alliance Certified preferred
Benefits:
  • Medical and prescription drug benefits
  • Health savings accounts or flexible spending accounts 
  • Dental plans and vision benefits
  • Basic life and AD&D Benefits
  • 401k retirement plan
  • Short- and Long-Term Disability 
  • Paid parental leave
  • Open vacation policy

The expected base salary for this position ranges from $100,000 to $140,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package (listed below), successful candidates are eligible to receive a discretionary bonus. 

Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.
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